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Cable Operators

Netflix Grabs For The Remote

1/10/2011 12:01 AM Eastern

Netflix has landed some primo couch-front
property.

The movie-rental firm inked deals with 11 manufacturers
to add a one-click button to remote controls for
their Internet-connected devices to access Netflix’s video-
streaming service.

The “Netflix” buttons, including
some featuring the
company’s logo, are expected
to be on products that
ship starting this spring.

The deals cover select
models of new Internet-
connected TVs from
Sharp, Sony and Toshiba,
as well as certain new Bluray
Disc players from Best
Buy’s Dynex house brand,
Haier, Memorex, Panasonic,
Samsung, Sharp,
Sony and Toshiba.

In addition, remote controls for the Roku, Boxee and
Iomega Internet set-top boxes will feature the Netflix
one-click remote.

At the end of September 2010, Netflix had 16.9 million
subscribers in the U.S. and Canada. Currently
there are more than 250 Netflix-ready devices on
the market.

Netflix — which offers
more than 20,000 movies
and TV shows available
for streaming over the
Internet — is among the
most popular features of
Internet-connected TVs.
Among those who have
hooked up their TVs to
the Net, 57% are using
them to access Netflix,
while 47% have viewed
videos on YouTube, according
to a recent survey
by research firm NPD
Group.

September