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Cable Operators

NBCU, Panasonic's 3D Olympics Feed Will Hit 80% of U.S. Homes

7/20/2012 3:08 PM Eastern

NBC Olympics and Panasonic will provice the first-ever 3D coverage of the Olympics to multichannel providers serving nearly 80% of all U.S. homes during the London Games.

Operators carrying the feed, which will total about 242 hours of stereoscopic broadcasts or about 12 hours a day, include Armstrong, AT&T, Blue Ridge, Bright House Networks, Cablevision, Comcast, Cox Communications, DirecTV, Insight, Mediacom, RCN, Suddenlink, Time Warner Cable, Verizon and Wide Open West.

The 3D carriage connections are part of NBCU's enhanced Olympics package, which also gives distributors access to1,000 video-on-demand assets and a pair of dedicated channels covering the basketball and soccer competitions in London.

"We are pleased that nearly 80 percent of U.S. TV households will receive the incomparable clarity and performance of the first-ever 3D production of the Olympic Games," said Joseph Taylor, chairman and CEO, Panasonic Corporation of North America in a statement. "Panasonic's 3D technology and NBC Olympics' superb, moment-by-moment coverage of the Games will make the events more engaging to viewers as they watch their favorite athletes compete."

The feed will be produced by the International Olympic Committee's Olympic Broadcasting Services and use Panasonic's 3D production technologies, including its fully integrated twin-lens Full HD 3D camera recorder products.

Events will include the opening and closing ceremonies, men's and women's gymnastics, coverage from the aquatic center, including both diving and swimming, bicycle racing and full coverage of track and field from the Olympic Stadium.

September