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Cable Operators

Gemstar Deploys New ‘i-Guide’

10/25/2004 6:23 AM Eastern

Gemstar-TV Guide International Inc. said it has begun deploying its new “i-Guide” in Bright House Networks, Comcast Corp. and Shaw Cablesystems G.P. systems.

The guide allows consumers multiple points of entry into video-on-demand categories, a quick search for all HDTV content, expanded grid space and more flexible advertising models for operators, including advertising on-demand.

Gemstar is also providing affiliates with a marketing-support package to help system employees answer questions from subscribers about the new guide.

September