Cable Operators

DirecTV Adds Indian Net

12/09/2004 8:57 AM Eastern

AASTHA Broadcasting Network is now available to DirecTV Inc. direct-broadcast satellite subscribers on an a la carte basis, the company said Thursday.

The Indian spiritual network can be purchased for $14.99 per month, DirecTV said.

"We respect the fact that spirituality is integral to the very essence of the South Asian culture around the world, and AASTHA will now be able to fill those social and spiritual needs for the U.S. audience," DirecTV vice president, international Aaron McNally said in a prepared statement.

"We are delighted to have concluded an affiliation agreement with AASTHA, which is already a household name in India and throughout the South Asian diaspora,” he added. “AASTHA will provide a link to India's cultural roots, customs and society to the more than 2 million South Asians living in the United States."

September