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Cable Operators

Cox, In Demand: Get in the Car

2/13/2004 9:11 AM Eastern

Cox Communications Inc. subscribers in San Diego can turn their televisions into pit rows thanks to In Demand’s NASCAR In Car.

The MSO will offer a free preview of the multichannel pay-per-view package -- which includes seven in-car camera channels featuring live team audio communications and real-time, in-car data displayed on virtual dashboards -- during Sunday’s Daytona 500.

All 36 National Association for Stock Car Auto Racing Nextel Cup Series points races will be part of NASCAR In Car, which is available for an early bird price of $99 until Feb. 22, when the full-season price goes up to $129.

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