Comcast Adds History en Español in Fla.2/25/2005 5:20 AM Eastern
Comcast Corp. will launch The History Channel en Español March 1 in its south Florida region -- a cluster that includes Miami and Key West.
“This was probably the last big market that we’ve yet to get from them,” A&E Television Networks senior vice president of affiliate sales David Zagin said. “We felt that it was very important that a service like THC en Español be carried in that market.”
History en Español, launched last June, is carried on Hispanic tiers and currently has 300,000-400,000 subscribers, according to Zagin.
He couldn’t say how many subscribers the network will gain when Comcast’s 715,000-basic-subscriber south Florida cluster offers it as part of its “Cable Latino Hispanic” tier because he didn’t know what kind of penetration that package had in the region. “We’ll be very interested to see when they report numbers,” he added.
The Spanish-language service has a carriage deal with Comcast, and it is distributed by Headend in the Sky, the MSO’s digital platform, to operators such as Adelphia Communications Corp. and Insight Communications Co. Inc. It also has distribution deals with Cox Communications Inc. and Charter Communications Inc., and it is carried in DMAs such as Las Vegas, Los Angeles, Phoenix and Tucson, Ariz.
For more on History en Español, please see Linda Moss’ story on page 12 of Monday’s issue of Multichannel News.