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Cable Operators

Cablevision Slashes Prices

6/20/2004 4:00 PM Eastern

Cablevision Systems Corp. is slashing the price on its triple-play offering of video, high-speed data and telephone service for new customers, saying it will charge $29.95 a month for each of the new products.
Before taxes and other fees, the “Optimum Triple-Play” offer would cost customers $89.95 monthly.

After one year, the prices for the digital video, cable-modem and telephone services will return to higher price points.
Cablevision senior vice president of product management and marketing Patricia Gottesman wasn’t available to discuss the temporary price cut for new customers.
But in a prepared statement, she said: “This new offer is intended to make the strongest possible case to prospective customers who have not yet experience the quality and reliability of our digital video, voice and data services.”
The MSO this week is scheduled to run a series of ads touting the bundle on both its own air and on broadcast spot.
Additionally, Cablevision will trumpet the package via radio and through print insertions in newspapers serving the New York DMA.

September