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Cable Operators

Cablevision Sells Sprint PCS at Optimum Store

5/02/2005 5:30 AM Eastern

Cablevision Systems Corp. cut a deal with Sprint PCS that will allow its cable subscribers to order wireless-phone service from Sprint through the Optimum Store Online (www.optimumstore.com), but it isn’t adding wireless-phone service to its bundle of video, high-speed-data and voice-over-Internet-protocol phone products.

Under the agreement, Cablevision customers who buy Sprint wireless phone service from Optimum store will receive a $70 “Optimum Cash” rebate for each phone line they order.

A Cablevision spokesman said the MSO has no immediate plans to add wireless phone service to its bundle, but that the company is exploring a wireless play.

Cablevision also sells televisions, VCRs and other consumer electronics products through its OptimumStore.com Web site.

September