FX Networks has entered its first ever multiyear advertiser deal by partnering with MillerCoors. The deal gives the brewing company exclusivity on program integrations and first-look placement rights on programs in development at the network.
As a result of the new partnership, MillerCoors will be prominently featured on the network’s digital app FXNOW as well as in placements on series such as Sons of Anarchy and It’s Always Sunny in Philadelphia.
“This new agreement is the most comprehensive advertising deal ever for the FX suite of channels, in addition to the opportunities through our digital app, FXNOW," said Michael Brochstein, Senior Vice President of Advertising Sales, FX Networks, in a release, "We’re incredibly excited to strategically extend and strengthen our partnership with MillerCoors across multiple programming platforms throughout the years ahead."
The partnership has led to various forms of integration such as The Americans featuring period-relevant Miller Lite and Miller High Life and Fargo, the network's new limited series which debuted with 2.65 million total viewers, featuring MillerCoors’ beers Miller Lite and Leinenkugel’s.
