tumstead's blog

Starz Serving Underserved Audiences

Starz is making inroads on its efforts to reach out to underserved audiences on premium TV through its original series.

 

Becoming Aware of 'TV Everywhere’

One of the biggest knocks on TV Everywhere is that cable subscribers don’t know or don’t understand what it is. But a recent Cable & Telecommunications Association for Marketing report shows that dynamic is changing.

HBO PPV Fight Steps Into Crowded Sports Arena

HBO will look to make some noise Saturday night during a packed sports weekend with its Sergio Martinez-Miquel  Cotto fight.

 

The highly anticipated fight between veteran middleweights will compete for media coverage alongside the New York Rangers-Los Angeles Kings NHL Stanley Cup finals; California Chrome’s attempt at horse racing’s triple crown during the Belmont Stakes; and intrigue over LeBron James’ status heading into Sunday’s second game of the Miami Heat-San Antonio Spurs NBA Finals matchup.  

 

Cable Pauses To Remember Maya Angelou

Cable executives Wednesday reacted to the death of iconic poet, author, activist and actress Maya Angelou.

Summer No Longer Sizzling Just For Cable

Once upon a time, the summer was cable’s TV playground, with networks able to launch and build audiences for marquee scripted series without fear of competition from the broadcast networks, which traditionally offered reruns and throwaway reality programming.

 

R. Lee Ermey: ‘Saving Private K-9’ Puts The Beef In Reality Genre

Veteran actor and retired U.S. Marine Corps Staff Sergeant R. Lee Ermey is the host of The Sportsman Channel's new series Saving Private K-9, which highlights the lives of military and law enforcement service dogs and their handlers. Ermey, who earned a Golden Globe nomination for his role in the 1987 film Full Metal Jacket and, more recently, hosted History’s military weapons-themed series Mail Call, recently spoke to me about his new series as well as his thoughts on cable’s reality programming genre.

Showtime PPV Promo Packs Social-Media Punch

Showtime is taking a jab at social media to promote its upcoming May 3 Floyd Mayweather-Marcos Maidana pay-per-view event.

 

April's PPV Ring Events Take Jab At Category's Future

Two big April pay-per-view ring sports events could have lasting ramifications for the category.

 

WWE officials confirmed the April 6 Wrestlemania XXX event reached more than 1 million U.S. households, which is a record for the franchise.

 

To the dismay of some PPV event distributors, though, most of those households were not buying the event via traditional PPV, where distributors get a split of the revenue.

 

Getting Original At Digital Upfronts

The digital upfronts take place later this month, but the major over-the-top content distributors are getting out ahead of the digital upfronts with big programming development news.