There is little question that America has evolved into a "Supersized" country. I guess it was McDonald’s that coined the term, but “bigger” has been part of the American psyche at least as far back as our nation’s westward expansion.

And there’s nothing inherently wrong with “bigger,” in most cases. Bigger holiday bonuses and bigger football linemen are good things, for sure. When it comes to media ownership, though, I think we need to recognize that bigger is fine, but smaller is an important component of the mix, as well.

I’m not going to stand on my independent-network soapbox and rail against media conglomerates, because they do offer certain benefits. For advertisers, there’s no denying that big media companies offer some interesting cross-platform and multinetwork opportunities, and from a busin...Read More

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I don’t know much about fishing, but I do know that if I had to go out and catch enough trout to feed my family dinner, I’d go cast my line wherever the trout happen to be most plentiful. This just seems like common sense to me, a novice at the art of fishing, but I’ll bet there are some old-time fishermen out there who insist on going somewhere else simply because it’s just the way they’ve always done it.

“The way we’ve always done it.” If only I had been collecting royalties on that phrase I’d be, well, out fishing somewhere. And I’d be damn good at it by now.

But, since I am not collecting such royalties, I am happy to report that corporate America seems to be displaying a greater willingness to embrace new ideas and — fasten your seat belts — cold, hard facts.

The perceived value ...Read More

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