Cable Ad Spending Rises 2.8% in First Half
But Total Media Expenditures Dropped 0.3%, TNS Says
By Steve Donohue -- Multichannel News, 9/11/2007 9:33:00 AM
Total advertising expenditures are down .3% for the first half of the year across all media, but in the cable TV sector, the industry is experiencing a 2.8% increase in ads bought on cable compared with the same period last year.
Ad expenditures through the first half total $72.59 billion, according to TNS Media Intelligence. The biggest gainer for the half is Internet display advertising, which is registering a 17.7% increase in ad buys compared with January-June 2006. Internet ad sales total $5.52 billion, according to TNS. The second highest gainer is consumer magazines, showing 6.9% growth; followed by outdoor advertising at 3.6% and then cable TV. Cable took in $8.38 billion in the first half, according to TNS.
The growth in cable advertising came even some of its best advertisers, such as the automotive sector, cuts its ad spending. For instance, according to TNS, General Motors cut its ad budgets by more than $100 million in the second quarter, the fifth consecutive quarter of cuts by the auto maker. Johnson & Johnson cut spending on its health and beauty products by $725.9 million, according to the research report. Procter & Gamble is still the top advertising spender; its ad buys were up from a year ago by 1.8%, to $1.6 billion,
Broadcast TV turned in “significant half-year declines,” according to the report released today. Network TV expenditures are down by 3.6%, to $11.64 billion; and spot TV dropped by 5.4%, to $7.29 billion. Ad sales in syndicated fare is down 5.3 % to $2 billion.
